Tradigital Social Ads
The directions for this project were to determine which everyday item I carry to use as the subject of my advertisement. I was tasked to create three ads that are engaging and use catchy and relevant slogans to communicate my message.
Mind Map and Thumbnails
The one item that I use everyday is my backpack, thus I decided to brainstorm possible ideas that would create a good instagram ad for my JanSport backpack. This processes took me a while to do but it allowed me to have various options to choose from and I used it as a guide to come up with my thumbnails. For the thumbnails I decided to go for a more simple approach, thus I tried to created ads that would be simple to understand but worthy to look at.
Final Composition and Mockup
Since I had originally decided to go for a more simple approach I made sure that my final product include simple images and text for the viewer to understand the product/ message of the product. The final 3 ads I choose and created are seen below, this assignment gave me a understanding on how I should advertise and if done correctly can create an effective advertisement.
Client: Student Project
Role: Production Artist
Size: 1,080 x 1,920 pixels
Software: Adobe Photoshop and Illustrator
Date: December 6, 2023